Optimize is the first social network and e-learning platform that focuses on self-improvement.
Our goal was to design a social network that allows users to connect and discuss around particular subjects as well as provide quality and relevant content based on interests and goals.
As the lead designer on this project, my tasks included validating and prioritizing feature requests, sketching, wireframing, prototyping, and designing the entire user interface and experience of the social network.
After a lot of feature defining and sketching with the team, we defined the must-have feature and the nice-to-have. From there it was all iteration, communication, and collaboration— making sure that in every step of the project, the team input and user testing insights were considered in each design decision.
Since our users are familiar with other social networks, our approach was to use as many widely adopted design patterns as possible. The result was a product with almost no learning curve where every feature was where the user expected to be.
Besides working on the UX and UI of the product, I was in charge of a complete redesign of the brand and visual language including the creation of a style guide and several stationary and marketing materials.